Coastal Tea — premium packaging
Full identity and shelf-ready packaging for an artisan tea brand in VIC.
Brand identity — AUS x7
A dedicated brand identity offering tailored to Australian businesses — seven strategic touchpoints from logo systems to packaging, crafted for clarity, scale and market fit.
- Strategic positioning and visual language
- Modular logo systems & brand assets
- Packaging and retail-ready artwork
Overview — what x7 includes
1. Brand strategy
Research, positioning and brand promise tailored for Australian customers and channels.
2. Logo system
Primary, secondary and responsive marks for digital and print.
3. Visual toolkit
Colour, typography and iconography with usage guidelines.
Services included in AUS x7
Brand workshop
Remote or in-person workshops to align objectives and audience insights.
Logo & marks
Vector deliverables, variants and usage rules for cross-channel use.
Packaging & labels
dielines, print-ready files and retail-ready visuals.
Selected case studies
Harbor Fitness — gym identity
Logo system and wayfinding for a Melbourne boutique gym.
Grown Foods — retail rebrand
Brand refresh and POS artwork for a Queensland grocery label.
Process — clear milestones
Stakeholder interviews, market scan and positioning map — outcome: clear brief and target profiles.
Logo directions, colour experiments and sample applications for rapid feedback loops.
Final files, guidelines and handover plus optional quarterly check-ins for first 90 days.
Typical timeline: 6–10 weeks depending on scope. Pricing varies by deliverables and rights.
Team
Ari Novak — Creative Director
Creative lead with 12+ years in visual identity and packaging across Australian retail and digital-first brands.
Packages & next steps
Essentials
Workshop, 1 logo direction, basic palette — suitable for small startups.
From $4,500 AUD
Standard (x7)
Full x7 scope: strategy, logo system, toolkit, packaging templates.
From $12,500 AUD
Enterprise
Extended rollout, multi-sku packaging, supplier-ready files and support.
Custom pricing
Ready to define your brand?
We work with Australian businesses of all sizes. Start with a short briefing call or request a proposal.