Ecommerce UI Refresh — NSW (K8)

A focused UI refresh for K8 retail platform in New South Wales. Improve conversion, speed up checkout, and elevate product storytelling with design aligned to business metrics.

  • Conversion-first product page templates
  • Streamlined checkout & trust signals
  • Mobile-first, accessible interactions
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Ecommerce UI preview

The brief & challenge

K8 required a visual and interaction refresh without a full rebuild. Objectives: increase add-to-cart rate, reduce checkout abandonment, and modernise the brand expression across product listings and mobile.

  • Legacy templates with heavy content and poor prioritisation.
  • Slow first contentful paint on product pages.
  • Checkout flow had friction and unclear trust cues.
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Product detail wireframe

Our approach

Audit & Metrics

Heuristic review, analytics mapping and baseline conversion metrics to prioritise UI fixes.

Design System

Reusable components for product grid, PDP, and checkout designed for fast integration with K8.

Prototype & Test

Clickable prototypes and moderated testing on representative shoppers in NSW market segments.

Key design features

  • Priority-driven product layout (A/B tested)
  • Trust signals: badges, guarantees, and clear returns
  • Accessible components with WCAG AA considerations
  • Performance-minded image handling and lazy loading
  • CMS-ready tokens and CSS variables for rapid rollout
Mobile product flow

Case studies & outcomes

Retailer A — PDP refresh

30% lift in add-to-cart after product page prioritisation and simplified variant selection.

Retailer B — Checkout optimisation

18% decrease in abandonment by reducing steps and clarifying shipping costs early.

Marketplace C — Mobile overhaul

Faster load and clearer CTAs produced a 22% uplift in mobile conversion.

Streamlined hero area, prominent price and savings, reorganised related products. Implementation included image density reduction and single-file CSS bundle — improved LCP by 0.7s.

Consolidated address entry, added progress indicator, and persisted cart between sessions. We introduced clearer error states and inline validation to reduce form friction.

Process & timeline

Week 1
Audit & KPI alignment
Week 2
Wireframes & quick tests
Week 3
Design system & components
Week 4
Handoff & QA support
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Team & testimonial

Lead designer
"Cosmoforgegroup's pragmatic UI refresh helped us move faster with measurable results — clearer product pages and a smoother checkout. Their approach balanced design, performance and commercial impact."
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Resources

Design tokens & handoff

We provide ready-to-use tokens, component specs, and implementation notes for frontend teams or agencies.

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Performance checklist

Image strategies, lazy-loading patterns, and minimal critical CSS to improve LCP and CLS.

Privacy & performance